Faktor-Faktor yang Memengaruhi Perilaku Komunikasi Penyuluhan Pertanian

Andy Corry Wardhani

Abstract


This research aimed to gain a clear description over some factors which influenced communication process conducted by agricultural facilitators—both partially, and simultaneously.  Employing explanatory method of research, a sample of 116 agricultural facilitators from Kabupaten Indramayu, Kabupaten Bandung, and Kabupaten Tasikmalaya was chosen using stratified random sampling. Data was generated from questionnaire and a series of selected interviews. It is found that personal and situational factors affected facilitators communication act in the three regions. Compared with situational factors, personal factors have stronger effect.

Keywords


proses komunikasi, faktor situasional, faktor personal, penyuluh pertanian.

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DOI: https://doi.org/10.29313/mediator.v7i2.1293

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