Karakteristik Dosen dalam Memopulerkan Perguruan Tingginya melalui Facebook dan Twitter

Abstract

One of the lecturers activities in popularizing college by making posts on
facebook and twitter. This article is the result of research that aimed to analyze the
character, competence and strength of lecturers in popularizing college via facebook
and twitter. Using qualitative research methods, design of case studies. Informants are
lecturers Kopertis Region IV West Java - Banten selected as Outstanding Lecturer. The
results are, college can be popularized by lecturer through facebook. Lecturers have good
character, being able to communicate the vision of college, perceived as a good man, and
has a good personality. Lecturers also have competence as a trustworthy person, have a
commitment to make a change for the better, able to develop themselves, perceived as
people who have the power to maintain their profession well, and can maintain ethics as
Outstanding Lecturer. Through twitter, lecturers will get a good response from the public
regarding their performance.