Model of Communication Program Corporate Social Responsibility for Empowerment Community

David Rizar Nugroho, Aida Vitayala S. Hubeis, Amiruddin Saleh, Wahyu Budi Priatna

Abstract


Community empowerment is one of the keys to success in running development of a region. The empowerment program carried out with models, shapes and different strategies. The purpose of this study was to analyze (1) Determine the perception of the implementation of communication channels and approaches to communications made in the program CSR companies. (2) Analyze the influence of the characteristics of the beneficiaries, and the communication channel communication approach CSR program the company towards community empowerment. The samples used in this study were 410 respondents. This study is designed as a quantitative research boosted by the approach of a qualitative study using descriptive analysis and structural equation modeling (SEM). The results of this study include: (1) Perception of beneficiaries for variables communication channels, communication approach and community empowerment approach is generally considered good. (2) The variables that affect the community empowerment are approach communication and communication channels, while the characteristics of the beneficiaries had no significant effect.

Keywords


Communications channel, CSR companies, community empowerment

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DOI: https://doi.org/10.29313/mimbar.v32i2.1845

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