Readiness of Culinary Micro, Small and Medium Enterprises to Support the Development of West Java International Airport (WJIA) Kertajati (Case Study: Kertajati Village, Kertajati District, Majalengka Regency-Indonesia)

Ruri Rahmawati, Asnita Frida Sebayang, Aan Julia

Abstract


The purpose of this research is to find out how the stages and strategies of handling the readiness of Micro, Small, and Medium Enterprises (MSME) entrepreneurs in supporting the development of West Java International Airport (WJIA) Kertajati. The method used is descriptive analysis method with a quantitative approach. Data collection was carried out through structured interviews and questionnaires with 4 respondents from culinary Micro, Small, and Medium Enterprises in Kertajati Village. Techniques for measuring community readiness using the Community Readiness Modelconsisting of no awareness, denial/resistance, vague awareness, preplanning, preparation, initiation, stabilization, expansion/confirmation, community ownership. The results showed that the readiness of Kertajati Village Culinary MSME actors in supporting the development of WJIA Kertajati using 5 readiness dimensions, namely having a score of 4.4 or being in the preplanning stage which means that the community already has an understanding of the issues/problems that must be solved together. The handling strategy uses quantitative SWOT with the result that the strength (S) and opportunity (O) factors have a higher score than the weakness (W) and threat (T) factors. So there are several strategies or policy implications that can be carried out, namely providing incentives or capital assistance to culinary actors in Kertajati Village.

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DOI: https://doi.org/10.29313/.v12i1.6776

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