Pelatihan Customer Service Excellence Pada Karyawan RSCM Kirana

Gracia Rachmi Adiarsi, Rani Chandra Oktaviani

Abstract


Abstract. All institutions that seek profit or non-profit, either service or product companies feel important in establishing cooperation and communication with customers. One health care institution, RSCM Kirana eye health hospital, considers it important and urgent to conduct good service training for customers considering the competition in the field of health services. From the observations and discussions review with RSCM Kirana, this community service was carried out in the form of customer service excellence training to a number of employees and divisions related to the implementation of services. The implementation of the training combines the concept of "customer service excellence" and training practices. This training can change the level of confidence and skills in providing services by employees based on the results of the pre-test and post-test evaluations. Evaluations come from the trainers and representative of employees. The recommendation for management that should conduct customer service excellence training before employees will be placed in the customer service position. This is useful for providing employees with knowledge and skills in serving customers.

 

Abstrak. Semua institusi baik itu institusi profit maupun non-profit, baik perusahaan jasa atau produk merasa penting dalam menjalin kerjasama dan komunikasi dengan customer. Salah satu institusi jasa kesehatan yaitu RSCM Kirana Jakarta rumah sakit kesehatan mata menganggap penting dan mendesak (urgent) untuk melakukan pelatihan layanan yang baik terhadap customer mengingat persaingan di bidang layanan kesehatan. Dari hasil observasi dan diskusi dengan pihak RSCM Kirana maka pengabdian masyarakat ini dilakukan dalam bentuk pelatihan customer service excellence kepada sejumlah karyawan dan divisi yang berkaitan dengan pelaksanaan jasa pelayanan. Pelaksanaan pelatihan mengkombinasikan konsep “customer service excelence” dan praktik pelatihan. Berdasarkan hasil evaluasi pre-test dan post-test dari tim pelatih serta evaluasi dari perwakilan manajemen karyawan RSCM Kirana, pelatihan ini dapat merubah tingkat kepercayaan diri dan keterampilan dalam memberikan layanan oleh karyawan RSCM Kirana Jakarta. Adapun rekomendasi bagi pihak manajemen ialah sebelum karyawan ditempatkan pada posisi layanan customer sebaiknya dilakukan pelatihan customer service excellence terlebih dahulu. Hal ini berguna untuk membekali karyawan tentang pengetahuan dan ketrampilan dalam melayani customer.


Keywords


customer service

Full Text:

PDF

References


Carlzon J. (1987). Moments of Truth. Massachusetts: Ballinger Publishing.

Chopra, K. (2014). Empirical study on role of customer service in delivering satisfaction at branded retail outlets in Pune. Symbiosis Institute of Management Studies Annual Research Conference (pp. 239-246). Elsevier - Science Direct.

Dhuhaniyati, I. A. (2012). Implikasi Pelayanan Prima (Service Excellence) Dan Paket Agenda Reformasi Layanan Kesehatan : Pelajaran Menarik Dari Singapura Dan Malaysia Bagi Indonesia. Jurnal Reformasi, Volume 2, Nomor 2, 109-115.

Figen Yeilada, E. D. (2010). Health care service quality: A comparison of public and private hospitals. African Journal of Business Management Vol. 4, 962-971.

Kuntjoro, T.H. D. (2007). Standard Pelayanan Minimal Rumah Sakit Sebagai Persyaratan Badan Minimal Umum dan Sarana Peningkatan Kinerja. Journal Manajemen Pelayanan Kesehatan, 3-10.

Pusat Data PERSI (2013). RSCM Kirana, Pusat Oftamologi Terbaik di Indonesia Juga Asia Pasifik. (http://www.pdpersi.co.id/content/news.php?catid=2&mid=5&nid=1261) diunduh tanggal 1 Juli 2018.

Supartiningsih, S. (2017). Kualitas Pelayanan Kepuasan Pasien Rumah Sakit: Kasus Pada Pasien Rawat Jalan. Jurnal Medicoeticolegal dan Manajemen Rumah Sakit, 9-15.

Surydana, L. (2017). Service Quality, Customer Value and Patient Satisfaction on Public Hospital in Bandung District, Indonesia. International Review of Management and Marketing, 187-192.

Torpie, K. (2014). Customer service vs. Patient care. Patient Experience Journal Vol. 1 Issue 2, 6-8.

Zeithaml, VA., Parasuraman A & Berry, L.L (1990). Delivering Quality Service. New York: The Free Press.




DOI: https://doi.org/10.29313/ethos.v7i1.3970

Refbacks

  • There are currently no refbacks.


Alamat Redaksi:

LPPM Unisba, Lantai 2, Jl. Purnawarman 63, Bandung 40116, Jawa Barat, (022) 4203368 , (022) 4264064. ethos.unisba@gmail.com / ethos@unisba.ac.id

 

 

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License