STRATEGI DAKWAH TERHADAP PENANAMAN PRINSIP HALAL LIFESTYLE MELALUI PENDEKATAN MANHAJ AT-TA’LIM PADA KOMUNITAS TEMAN HALAL

Abstract

This research will discuss how the da'wah strategy carried out with an educational approach (Manhaj At-Ta'lim) towards instilling the principles of halal lifestyle in the Halal Friends community is motivated by current events which are concerning because of the many problems in life that arise due to one's bad behavior and lack of knowledge about halal lifestyle. Instilling the principles of a halal lifestyle is the main provision for making changes. A good behavior requires good habituation so that it can become a character. This research will be carried out using research methods in the form of content analysis studies with qualitative research types and data search through three ways, namely observation, interviews, and documentation to the Chief Executive Officer (CEO) of Halal Friends. In this way, research results were obtained which explained that the Halal Friends community had carried out various activities by applying the strategy of the Da'wah Manhaj At-Ta'lim approach, namely the provision of education which was not only carried out in formal schools, but could be carried out in various ways such as through design content. graphics on Instagram, conducting regular training both online and offline, conducting direct visits to the field, and holding events in collaboration with various institutions with the aim of demonstrating the principles of a halal lifestyle. That way, the hope is the growing sense of awareness that in order to bring about good change, we need a blessing that starts with halal.