STRATEGI DAKWAH USTADZ WEEMAR ADITYA DALAM MENINGKATKAN WAWASAN KEISLAMAN GENERASI MUDA MELALUI PROGRAM NGESLOW

Abstract

This research examines Ustadz Weemar Aditya's da'wah strategy in increasing the Islamic knowledge of the younger generation through the Ngeslow program, bearing in mind that currently people, especially the younger generation, live in an era that continues to experience technological and scientific developments in it. So to be able to address this phenomenon wisely, a life guide is needed in the form of Islamic insight. Because as a Muslim, you should make Islam a way of life. The purpose of this study was to find out the strategies used by Ustadz Weemar in preaching and to find out the impact of the program on the Islamic insights of the younger generation. This research is important to show that adequate Islamic insight is an essential part of the life of the young Muslim generation which can be used as a guide for their lives so that all activities they carry out remain in the proper corridor, namely Islamic Shari'ah so that they are not easily carried away and can behave wisely in dealing with every problem that exists in life. This study uses a descriptive qualitative method by describing how the da'wah strategy was carried out by Ustadz Weemar Aditya in increasing the Islamic insight of the younger generation through the Ngeslow program by utilizing existing technology. The results of this study indicate that a religious activity such as da'wah which in this case is packaged into a program called Ngeslow can be carried out by utilizing existing technology so that it can have a positive impact on the participants.

Keywords: Islamic Insights, Young Generation, and Da'wah Strategies