Selective Self-Presentation on Video-Mediated Communication: A Study of Hyperpersonal Communication

Palupi Palupi


The development of Internet and communication technology has been increasing from time to time. Humans around the globe are connected to digital communication device. Technology has been growing and changing the way people communicate; from text-based computer-mediated communication to video-mediated communication. The study is conducted to determine whether the online users in VMC perform selective self-presentation under conditions when nonverbal cues are present and the interlocutor is not anonymous. This study is a qualitative research with semi-structured interview as its method. Findings in this study showed that participants perform selective self-presentation in VMC. By wearing veil for females or combing hair for males, tiding up the room and table, choosing certain place, also hiding something from the web camera scope are the ways they present themselves to obtain good impression and avoid bad impression from interlocutorsThe findings also discovered that participants perform selective self-presentation to ordinary friends, colleagues, or acquaintances with the same way and the same reason why they perform it when nonverbal cues are present. However, participants do not perform selective self-presentation to family and close friends.


selective self-presentation, VMC, hyperpersonal communication


Bargh, J. A., McKenna, K. Y. A., and Fitzsimons, G. M. (2002). Can you see the real me? Activation and expression of the “true self” on the internet. Journal of Social Issues, 58, 33-48.

Bitti, P. E. R., and Garotti, P. L. (2011). Nonverbal communication and cultural differences: issues for face-to-face communication over the internet. In Kappas, A. and Krämer, N. C. (Eds.), Face-to-face Communication Over the Internet, (pp. 81-99). Cambridge: Cambridge University Press.

Brenner, M. (1985). Intensive interviewing. In Brenner, M., Brown, J., and Canter, D. (Eds), The Research Interview: Uses and Approaches. London: Academic Press.

Bucher, R., Fritz, C., and Quarantelli, E. L. (2003). Tape recorded interviews in social research. In Fielding, N. (Ed.), Interviewing, Volume II, (pp 3-11). London: Sage.

Doherty-Sneddon, G., et. al. (1997). Face-to-face and VMC: A comparison of dialogue structure and task performance. Journal of Experimental Psychology: Applied, 3 (2), 105-125.

Gale, S. (1991). Adding audio and video to an office environment. In J. M. Bowers and S. D. Goffman, E. (1990). The Presentation of Self in Everyday Life. Harmondsworth: Penguin.

Heath, C. and Luff, P. (1991). Disembodied conduct: communication through video in a multi-media office environment. Proceedings of the SIGCHI Conference on Human Factors in Computing Systems: Reaching Through Technology, 99-33.

High, A. C. and Caplan, S. E. (2009). Social anxiety and computer-mediated communication during initial interactions: Implications for the hyperpersonal perspective. Computers in Human Behavior, 25, 475-482.

Jiang, L. C., Bazarova, N. N., Hancock, J. T. (2011). The disclosure-intimacy link in computer-mediated communication: An attributional extension of the hyperpersonal model. Human Communication research, 37, 58-77.

Joinson, A. N. (2001). Self-disclosure in computer-mediated communication: The role of self-awareness and visual anonymity. European Journal of Social Psychology, 31, 177-192.

Joinson, A. N., Reips, U-D., Buchanan, T., and Schofield, C. B. P. (2010). Privacy, trust, and self-disclosure. Human Computer Interaction, 25 (1), 1-24.

Kappas, A. (2011). Preface. In Kappas, A. and Krämer, N. C. (Eds.), Face-to-face Communication Over the Internet, (pp. ix-xii). Cambridge: Cambridge University Press.

Kappas, A. and Krämer, N. C. (2011). Electronically mediated face-to-face communication: issues, question, and challenges. In Kappas, A. and Krämer, N. C. (Eds.), Face-to-face Communication Over the Internet, (pp. 1-13). Cambridge: Cambridge University Press.

Lea, M., and Spears, R. (1991). Computer-mediated communication, de-individuation and group decision-making. International Journal of Man Machine Studies, 34, 283-301.

Lea, M., and Spears R. (1992). Paralanguage and social perception in computer-mediated communication. Journal of Organizational Computing, 2, 321-341.

Lea, M., and Spears, R. (1995). Love at first byte? Building personal relationships over computer networks. In J. T.Wood and S. Duck (Eds.), Understudied relationships: Off the beaten track (pp. 197-233). Thousand Oaks, CA: Sage.

McKenna, K. Y.A., and Bargh, J. A. (1998). Coming out in the age of internet: Identity “de-marginalization” through virtual group participation. Journal of Personality and Social Psychology, 75, 681-694.

McKenna, K. Y.A., and Bargh, J. A. (2000). Plan 9 from cyberspace: the implication of the internet for personality and social psychology. Personality and Social Psychology Review, 4, 57-75.

McKenna, K. Y. A., Green, A. S., and Gleason, M. E. J. (2002). Relationship formation on the Internet: What’s the big attraction? Journal of Social Issues, 58, 9-31.

Okdie, B. M., Guadagno, R. E., Bernieri, F. J., and Geers, A. L. (2011) Getting to know you: Face-to-face versus online interactions. Computers in Human Behavior, 27, 153-159.

Parkinson, B. and Lea, M. (2011) Video-linking emotions. In Kappas, A. and Krämer, N. C. (Eds.), Face-to-face Communication Over the Internet, (pp. 100-126). Cambridge: Cambridge University Press.

Poland, B. D. (2001). Transcription Quality. In Gubrium, J. F. and Holstein, J. A. (Eds.), Handbook of Interview Research: Context and Method, (pp 629-649). London: Sage.

Sellen, A. J. (1995). Remote conversations: The effects of mediating talk with technology. Human Computer Interaction, 10 (4), 401-444

Silverman, D. (2010). Doing Qualitative Research: A Practical Handbook. 3rd Ed. London: Sage.

Silverman, D. (2011). Interpreting Qualitative Data. 4th Ed. London: Sage.

Turkle, S. (1995). Life on the Screen: Identity in the Age of the Internet. London: Weidenfeld and Nicolson.

Walther, J. B. (1992). A longitudinal experiment on relational tone in computer-mediated and face to face interaction. Proceeding of the Hawaii International Conference on System Science, 4, 220-231.

Walther, J. B. (1996). Computer-mediated communication: Impersonal, interpersonal and hyperpersonal interaction. Communication Research, 23, 3-43.

Walther, J. B. (2007). Selective self-presentation in computer-mediated communication: Hyperpersonal dimensions of technology, language, and cognition. Computers in Human Behavior 23, 2538-2557.

Walther, J. B. (2011). Visual cues in computer-mediated communication: sometimes less is more. In Kappas, A. and Krämer, N. C. (Eds.), Face-to-face Communication Over the Internet, (pp. 17-38). Cambridge: Cambridge University Press.

Walther, J. B., Slovacek, C., and Tidwell, L. (2001). Is a picture worth a thousand words? Photographic images in long-term and short-term computer-mediated communication. Communication Research, 28, 105-134.

Wengraf, T. (2001). Qualitative Research Interviewing. London: Sage.

Wang, S. S., Moon, S., Kwon, K. H., Evans, C. A., and Stefanone, M. A. (2010). Face off: Implications of visual cues on initiating friendship on Facebook. Computers in Human Behavior, 26, 226-234.

Whitty, M. T. (2007). The art of selling one’s ‘self’ on an online dating site: The BAR approach. In Whitty, M. T., Baker, A. J., and Inman, J. A. (Eds.), Online Matchmaking (pp. 57-69). Basingstoke: Palgrave Macmillan.

Whitty, M. and Joinson, A. (2009). Truth, Lies and Trust on the Internet. East Sussex: Routledge



  • There are currently no refbacks.




Creative Commons License
This work is licensed under a 
Creative Commons Attribution 4.0 International License