The Influence of Knowledge about Korean Culture on Decision of Purchasing Korean Mobile phones

Arbaiyah Satriani, Rini Rinawati

Abstract


Indonesian society is currently experiencing a wave of Korean culture (Hallyu) which has also hit various countries. The wave of Korean culture began from a decade ago and has been more intense until now. Korean cultures that are loved by many Indonesian are Korean drama, K-Pop and reality shows that feature Korean artists. Therefore, many business men to take advantage of this situation by utilizing the three types of Korean entertainment to market their products. One of the products is mobile phone namely Samsung and LG. This research seeks information about the relationship between knowledge about Hallyu with Samsung or LG cellphones purchasing decisions that is made by Korean culture fans. This research implements  quantitative method with a total of 40 respondents. The results showed that the knowledge of Korean culture through drama and variety shows "Running Man" contributed substantially to respondents in deciding to buy Korean Samsung and LG mobile phones. On the contrary, knowledge about K-Pop music did not contribute much to respondents in deciding to buy Korean Samsung and LG mobile phones.

Keywords


buying decision; mobile phone Samsung/LG; Korean Wave

References


Andespa, Roni. 2017. Pengaruh Budaya dan Keluarga terhadap Minat Menabung Nasabah di Bank Syariah. Maqdis: Jurnal Kajian Ekonomi Islam.Vol : 2. No : 1. Hal. 35-49.

Ardia, Velda. 2014. Drama Korea dan Budaya Popular. Lontar : Jurnal Komunikasi. Vol : 2. No : 3. Mei - Agustus 2014. Hal : 12 - 18.

Ariffin, Julina Tajul. Hassan Abu Bakar. Nor Hafezah Yusof. Korean Media Strategies in Promoting Korean Dramas in Malaysia. International Journal of Innovative Research in Engineering & Management (IJIREM) ISSN: 2350-0557, Volume-5, Issue-1, January-2018 DOI: 10.21276/ijirem.2018.5.1.1

Dermawan, Deri Nurdian, dan Rinawati, Rini. 2014. Pengaruh Promosi Pakaian Wanita di Group D’Linez Shop melalui Blackberry Messenger terhadap Minat Beli Mahasiswa Ilmu Komunikasi Unisba. Prosiding Penelitian Sivitas Akademika Unisba (Manajemen Komunikasi). ISSN : 2460-6537. Hal 85-90

Hamidah, Siti. Desi Anita. 2013. Analisis Persepsi Citra Merek, Desain, Fitur dan Pengaruhnya terhadap Keputusan Pembelian Produk Handphone Samsung Berbasis Android (Studi Kasus STIE Pelita Indonesia). Jurnal Ekonomi. Vol : 21. No : 4.

Haryono, Gampo. 2017. Analisis Persepsi Konsumen, Kelompok Referensi dan Keluarga terhadap Keputusan Pembelian pada Mahasiswa STIE-SAK pada Pembelian Samsung. Jurnal EKOBISTEK Fakultas Ekonomi. Vol : 6. No: 2. Hal. 200-207.

Irmanto, Vania Rosalin, dan Tjiptono, Fandy. 2013. Motivasi dan Perilaku Penggemar K-POP di Daerah Istimewa Jogyakarta. Jurnal MODUS. Vol : 23 No : 1 tahun 2013. ISSN: 0852-1875. Hal: 1-25

Kementerian Komunikasi dan Informatika. 2015. Indonesia Raksasa Teknologi Digital Asia. https://www.kominfo.go.id/content/detail/6095/indonesia-raksasa-teknologi-digital-asia/0/sorotan_media. searching 26 November 2017 – 18.10 pm

Kim, Youna. 2007. The rising East Asian ‘Wave’: Korean Media Global in Media on Move : Global Flow and Contra-Flow. Routledge. London and New York.

Mahyarni. M. 2013. Theory of Reasoned Action dan Theory of Planned Behaviour. Jurnal El- Riyasah. Vol : 4. No :1. Hal : 13-23.

Mat, Wan Roazha Wan. Hyung Jun Kim. Ahmad Azaini Abdul Manaf. Grace Phang Ing. Azaze-Azizi Abdul Adis. 2019.Young Malaysian Consumers’ Attitude and Intention to Imitate Korean Celebrity Endorsements. Asian Journal of Business Research. Vol : 9 No : 3. ISSN 2463-4522 e-ISSN 1778-8933 DOI: 10.14707/ajbr.190065

Nurhayati, Siti. 2017. Pengaruh Citra Merek, Harga Dan Promosi Terhadap Keputusan Pembelian Handphone Samsung Di Yogyakarta. JBMA. Vol: IV. No: 2. Hal: 60-69.

Pratiwi, Yuly Rahmi. Evawani Elysa Lubis. 2017. Pengaruh Word of Mouth Communication terhadap Keputusan Pembelian Konsumen pada Boardgame Lounge Smart Cafe Pekanbaru. Jurnal Online Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau. Vol : 4. No: 1. Hal 1-15.

Raharja, A. Dita. 2013. Artikulasi Fanatisme Elf di Dunia Maya (Studi dalam Kelompok The Neo Korean Wave dalam Twitter). Commonline Departemen Komunikasi. Vol : 2. No : 2. Hal : 12-25.

Ramdhani, Neila. 2009. Model Perilaku Penggunaan TIK “NR2007” Pengembangan dari Technology Acceptance Model (TAM). Jurnal Psikologi UGM Volume: 17 Nomor: 1 tahun 2009. ISSN : 0854‐7108. Hal : 17-27.

Riset Indonesian Digital Association (IDA).2016. Persentase Pengguna Smartphone. https://techno.okezone.com/read/2016/03/16/207/1337776/96-persen-pengguna-smartphone-tertinggi-ada-di-indonesia. searching 26 November 2017 – 18.20 pm

Rompas, Elwin. P. Ferdinand J Tumewu. 2014. Social Influence to Consumer Buying Decision a Qualitative Mtehod on Samsung Galaxy Series Customers in Manado. Jurnal EMBA : Riset Ekonomi, Manajemen, Bisnis, dan Akuntansi. Vol : 2. No : 3. Hal. 727-735.

Sawitri, Yunita, dan Hiayat, Wahyu, dan Nurseto, Sendhang. 2013. Pengaruh Kualitas Produk, Promosi, Faktor Sosial dan Faktor Psikologi terhadap Keputusan Pembelian Sepeda Motor Yahama Mio. Diponegoro Journal Of Social And Politic Tahun 2013, Hal. 1-9.

Yuniarti, Yenni. 2015. Pengaruh Kelompok Acuan dan Keluarga terhadap Keputusan Pembelian Batik Jambi di Kota Jambi. Jurnal Penelitian Universitas Jambi Seri Humaniora. Vol:17. No: 2. Hal. 09-18.

Zakiah, Kiki. Dian Widya Putri, Nila Nurlimah, Dadan Mulyana, Nurhastuti. 2019. Menjadi Korean di Indonesia : Mekanisme Perubahan Budaya Indonesia-Korea. Mediator. Volume: 12. Nomor: 1. Tahun 2019. Hal.90-101.




DOI: https://doi.org/10.29313/mediator.v13i1.5123

Refbacks

  • There are currently no refbacks.




 

   

 


Creative Commons License
This work is licensed under a 
Creative Commons Attribution 4.0 International License