It can be challenging to attain a high level of consistency in latte art due to requiring criteria of the shot and milk, both of which need to be high quality to produce excellent latte art. Crema is exceptionally important when totally free putting latte art; the espresso shot needs a good layer of crema for styles to emerge to their complete capacity. The contrast of the white milk foam with the reddish brown tint of the espresso results in visually excellent aesthetically pleasing latte art offering an excellent coffee experience to customers. Etched art typically doesn't last as long as totally free poured art as the foam typically dissolves at a faster rate.

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