TOKYO—The marketing and advertising of pop stars (male and woman) is a large business enterprise in Japan, creating billions of yen in earnings for the administration. It’s sometimes a dirty enterprise also, Using the young idols getting used and abused until eventually their “expiration day” has handed or they “graduate.” Every so often a little something delivers to light-weight the dim facet in the marketplace; tongues are clicked, bows are created, and issues return to being the best way they had been. But when an assault over a member of the popular idol team, NGT48, came to gentle this yr, and the victim then apologized “for creating a commotion,” a storm of outrage blew up—and new revelations surfaced like bombshells washing in Along with the tide. Due to this fact, the controversy may at last hit professionals in a place that makes them rethink just how they perform organization: within the pocketbook.

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