Komunikasi dalam CSR Perusahaan: Pemberdayaan Masyarakat dan Membangun Citra Positif

Anuar Rasyid, Amiruddin Saleh, Hafied Cangara, Wahyu Budi Priatna

Abstract


Community empowerment and positive image are desired of the company’s
CSR program. The purpose of this study was to analyze ( 1 ) the implementation of
company’s CSR communication PTPN V for community empowerment and building a
positive image. ( 2 ) relationship among communication company’s CSR PTPN V with
community empowerment and corporate image. Research using quantitative and survey
techniques . The population in this study as many as 418 people . The sample in this study
as many as 250 people. Sampling in this study conducted proportional sampling . The
conclusions of this study is the implementation of CSR communication within the company
PTPN V for community empowerment and build a positive image is generally going well.
Furthermore, there are very significant (p < 0.01) relationship among communicators,
messages, channels with community empowerment and corporate image.


Keywords


Komunikasi, CSR, pemberdayaan masyarakat, citra positif

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DOI: https://doi.org/10.29313/mimbar.v31i2.1564

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