Green Product Purchasing Phenomenon: Exploring The Gaps Of Theoretical, Methodological And Empirical

Rahab Bin Tafsir, Basu Swastha Dharmmesta, Sahid Susilo Nugroho, Yulia Arisnani Widyaningsih


This study aims to identify research gaps on green purchasing topics and proposes several recommendations for future research. To explain the phenomenon of green products  purchase, this study uses Theory of Planned Behavior (TPB) in framework. The research uses a  qualitative method approach by conducting a review of articles that traced through four popular journal providers: Ebsco, J-Stors, Proquest and Emeraldinsight. A literature search process held between April, 2015 until Juni, 2015 and resulted on 67 chosen articles. The outcome of the review identified four theoretical gaps, two  methodological gaps and one practical gap.



Green; marketing; TPB; purchasing; review

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