Revitalization Of Creative Industries And City Branding: Competitiveness And Productivity In Knitted Industry Perspective

Deden Sutisna, Nugroho J Setiadi, Benny Yustim


The development of creative industries in Bandung, Indonesia showed a quite satisfactory improvement. This success needs to be completed by performing revitalization and city branding for Bandung. This study aims to examine the factors of competitiveness and productivity in the knitted industry of Binong Jati in the revitalization of creative industries and city branding in Bandung, West Java Province. The research used census method and verification with statistical method of Confirmatory Factor Analysis. The unit of analysis is thirty people of owners or knitted creative business entrepreneurs in Bandung city. The result of this research is that out of twenty-eight factors studied, the dominant factor of industrial competitiveness is drawn to seven factors which are the production equipment used, the owner quick response, the product trend periods, knitting machine used, the processed of raw material, delivery of goods, and workers with accuracy. There are four factors of productivity and one dominant factor is flexibility.


Competitiveness, Revitalization, City Branding

Full Text:



As’ad. (2009). Inter Doiminan Management: First International Conference. https://Books 21-02-2007. Proceeding.

Basu, Swastha DH., Irawan. (2008).Manajemen Pemasaran Modern, Edisi 2, Cetakan 13, Liberty Offset, Yogyakarta,

Dumasari., Tri Septin Muji Rahayu. (2016). Management Strategy of Creative Souvenir Micro Enterprise for Empowerment of Craftsmen Peasant, Journal of Mimbar Volume 32, Number 1, pp 175-186.

Dhanny Septimawan Sutopo. (2016). Vitality of Village UMKM in the Arena of ASEAN Economic Community, Journal of Mimbar Volume 32, Number 2nd (December,2016) , pp 412-420.

Fisla Wirda, (2016). The Influence of Management Competency and External Environment on Competitive Advantage of a Creative Industries in West Sumatra, Journal of Mimbar Volume 32, Number 1, pp 126-138.

Frans Gana,(2003).Inovasi Organisasi Sebagai Basis Daya Saing Bisnis, Usahawan.

Ghozali, Imam. (2011).Aplikasi Analisis Multivariate Dengan Program IBM SPSS 19, edisi kelima, Semarang: Universitas Dipenegoro.

Greenberg. (2009).Simplle Skill for Peace and Productivity. https://Books (2016). Pertumbuhan Ekonomi 2015 Terendah dalam Enam Tahun Terakhir. Diunduh Oktober 5. 2016, dari

The OECD. (2009).: Measuring the Capital-OECD Manual. Second Edition. https://Books

Porter, Michael E.(1990).The Competitive Advantage of Nations, The Macmillan Press Ltd, London

Riduwan dan Sunarto. (2012).Pengantar Statistik untuk Penelitian Pendidikan, Sosial, Komunikasi, Ekonomi, dan Bisnis. Bandung: Alfabeta.Jakarta

Suhardi. (2007). Skripsi. Universitas Sumatera Utara.PT Salemba Empat.

Sunarto. (2004). Prinsip – Prinsip Pemasaran. Yogyakarta: Amus.

Ward (1998).The Nature of Supplay Chain Management Research: Insights from a Content. P 1037. https://Books



  • There are currently no refbacks.

MIMBAR : Jurnal Sosial dan Pembangunan is licensed under  Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License