Sinetron Remaja dan Penonton Belia: Riset Audiens terhadap Penonton Sinetron Remaja

Abstract

Teen viewers were one of strategic segment targeted by private televisions in Indonesia. No wonder if there are countless teens TV drama eappeared on TV. This paper aimed to reveal what was the perception of teenager’s in watching  TV drama which specially dedicated for them. The research questions were identified around teen’s media habit, teen’s media use, teen’s perception toward moral values found on the drama, and what’s the real or unreal for them. 16 participants were selected to attend four focus group discussion. They were consisted of male and female students from local senior and junior high school. Research has found that media habit and media use were intensified around students who didn’t have any extra activities afterschool. For students who belongs to member of any extra group focusing on certain activities (such as mountain-climbing, language-practicing club, hobby-circles, etc.), watching television became less important. Research also found that the latter group of students (who actively participate in extra-activities out of school) were more critical in perceiving teen’s TV drama.