DIMENSI RISIKO BAGI KONSUMEN DALAM MEMBELI PRODUK HALAL

Setiawan Setiawan, Diharpi Herli Setyowati, Fifi Afiyanti Tripuspitorini

Abstract


Tujuan dari penelitian ini adalah untuk mengetahui berbagai risiko yang dapat mempengaruhi keputusan membeli produk halal. Untuk memperoleh data penelitian digunakan data primer dengan cara menyebar angket kepada responden yang tersebar di Kota Bandung. Alat analisis yang digunakan adalah dengan menggunakan SEM-PLS dan dibantu software SmartPLS. Hasil penelitian menunjukkan bahwa risiko kesehatan dan risiko waktu secara signifikan berpengaruh terhadap keputusan membeli produk halal. Sedangkan secara simultan diketahui bahwa seluruh variabel independen yaitu sebesar 39,3 persen dapat menjelaskan keputusan membeli produk halal.

Keywords


produk halal, risiko, keputusan membeli

Full Text:

PDF

References


Al-Ansi, A., Olya, H. G. T., & Han, H. (2018). Effect of general risk on trust, satisfaction, and recommendation intention for halal food. International Journal of Hospitality Management.

Ambali, A. R., & Bakar, A. N. (2014). People’s Awareness on Halal Foods and Products: Potential Issues for Policy-makers. Procedia - Social and Behavioral Sciences, 121, 3–25.

Annabi, C. A., Husein, M. U., & Hassan, F. (2017). Sharia Compliance in the Construction Industry : Is this Something to Build Upon ? Journal of Emerging Economies and Islamic Research, 5(1), 1–15.

Arsil, P., Tey, Y. S., Brindal, M., Phua, C. U., & Liana, D. (2018). Personal values underlying halal food consumption: evidence from Indonesia and Malaysia. British Food Journal.

Awan, H. M., Siddiquei, A. N., & Haider, Z. (2015). Factors affecting Halal purchase intention – evidence from Pakistan’s Halal food sector. Management Research Review, 38(6), 640–660.

Bonne, K., & Verbeke, W. (2006). Muslim consumer's motivations towards meat

consumption in Belgium: Qualitative exploratory insights from means-end

chain analysis. Anthropology of Food, (5).

Bonne, K., Vermeir, I., Bergeaud-Blackler, F., & Verbeke, W. (2007). Determinants of halal meat consumption in France. British Food Journal, 109(5), 367-386.

Fuseini, A., Wotton, S. B., Knowles, T. G., & Hadley, P. J. (2017). Halal meat fraud and safety issues in the UK: A review in the context of the European union. Food Ethics, 1-16

Hair, J.F., Hult, G.T.M., Ringle, C.M. and Sarstedt, M. (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Sage. Los Angeles.

Henderson, J. C. (2009). Islamic Tourism Reviewed. Tourism Recreation Research, 34(2), 207–211.

Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135.

Jafari, J., & Scott, N. (2014). Muslim world and its tourisms. Annals of Tourism Research, 44, 1–19.

Marco, T. (2011). The application of Halal in supply chain management: in‐depth interviews. Journal of Islamic Marketing, 2(2), 186–195.

Oktadiana, H., Pearce, P. L., & Chon, K. (2016). Muslim travellers ’ needs : What don ’ t we know ?, 20(124–130), 2015–2017.

Olya, H. G. T., & Al-ansi, A. (2018). Risk assessment of halal products and services: Implication for tourism industry. Tourism Management, 65, 279–291.

Rammal, H. G., & Zurbruegg, R. (2007). Awareness of Islamic banking products among Muslims: The case of Australia. Journal of Financial Services Marketing, 12(1), 65–74.

Ryan, C. (2016). Editorial. Tourism Management Perspectives, 19(PB), 121–123.

Zakaria, N., & Abdul-Talib, A. N. (2010). Applying Islamic market-oriented cultural model to sensitize strategies towards global customers, competitors, and environment. Journal of Islamic Marketing, 1(1), 51–62.




DOI: https://doi.org/10.29313/amwaluna.v4i1.5220

Refbacks

  • There are currently no refbacks.


Editorial Office:

Syariah Faculty, Universitas Islam Bandung

Jalan Tamansari No. 24-26 Kota Bandung

Creative Commons License

Amwaluna : Jurnal Ekonomi dan Keuangan Syariah is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

View My Stats