EFEKTIVITAS DAKWAH NAHDLATUL ULAMA DALAM APLIKASI NU ONLINE TERHADAP PEMAHAMAN KEISLAMAN NAHDLIYYIN

Abstract

: This study discusses media and da'wah. Along with the times, technology and information have progressed rapidly. Everything that was conventional or traditional can now be done in a modern way, digitally. The same goes for preaching. In the past, da'wah was only carried out by way of sermons, through face-to-face meetings, or through routine recitations at the mosque. Currently, da'wah can be done by adapting to the times. Dakwah can be carried out through digital media that are easily accessible, as is the case with social media Instagram, Tiktok, Twitter, etc. However, this research will discuss da'wah in digital media, namely the NU Online application. Where at this time there are only NU Online applications from various Islamic organizations, as a special digital media for carrying out da'wah, with a variety of adequate features. Therefore, researchers are interested in discussing the effectiveness of Nahdlatul Ulama's da'wah in the NU Online application. The method used by researchers is a quantitative descriptive approach, which has the aim of collecting actual data that describes existing phenomena. The results of this study have illustrated that digital media or NU Online applications are effective in preaching activities. This is because the majority of community issues related to religion are answered in the NU Online application. The NU Online application also helps the majority of people in the religious field, so that NU Online is used as a reference by the community to find answers, ways, or solutions to religious problems.