Komodifikasi Budayadalam Konstruksi Realitas Media Massa

Widodo Muktiyo

doi:10.29313/mimbar.v31i1.1262

Komodifikasi Budayadalam Konstruksi Realitas Media Massa

Widodo Muktiyo

Abstract

Culture is an inseparable component of mass media coverage. Unfortunately, mass media portrays culture in various forms, from culture as a part of community values to culture as a commodification of business media. This study was conducted to explore the process of commodification of culture in both local and national media that can be observed in two cultural centers of the nation, Bali and Solo. This study used qualitative research method. Data was collected from interviews and a study of documents of news about culture in local media (the Bali Post and the Solo Post). The data from both regions were subsequently compared. The results of this study conclude that cultural commodification is constructed in local, regional, and national media.

Keywords

local culture, co-modification, mass media.

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DOI: https://doi.org/10.29313/mimbar.v31i1.1262

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