Nutmeg’s "Myristica Fraggan Haitt" Marketing Chanels Pattern of Tanjung Sani Agam District

Abstract

The research purpose is to describe nutmeg’s marketing channel pattern and to identify the marketing instutional function involves in marketing channel. The used method is survey and descriptive analysis. The survey is conducted by following the marketing channel pattern and the observation activity that is do by farmer as producers to middlemen or finar consumers. The result shows that 2 pattern of marketing channel are applied in location. First pattern marketing channel is farmers – man in village second patter marketing channel is farmers – whole saler. Their activity, according to marketing function consists of exhange function(selling and buying), phisic function (transportation, saving, sortation) and fasility (finance, market information, risk management).