Implementasi “Corporate Social Responsibility” dalam Pembentukan Citra PT Pertamina UP III Bandung

Abstract

As dominant key player in its field, Pertamina is subjected to government regulation concerning Corporate Social Responsibility (CSR). Instead of facing it as a mere obligation, this regulation was assumed by Pertamina as an opportunity to cultivate good corporate image among stakeholders, including public. This paper aimed to describe education program, health initiatives, and religious events held by Pertamina as part of its CSR.  Descriptive qualitative method was chosen as research methodology. Data was collected through a series of interviews and analysis of secondary data.