The Meaning Of K-Pop And Self-Concept Transformation Of K-Pop Fans In Bandung

Alex Sobur, Ferry Darmawan, Ratri Rizki Kusumalestari, Endri Listiani, Dadi Ahmadi

Abstract


This research is motivated by the phenomenon of Korean culture fans, especially fans of Korean Pop music (K-pop) in Bandung. Their unusual behaviors, such as hysterical screaming over their idols, mimicking the dances, angry if their idols are insulted, and putting K-pop as their top priority are very interesting elements for the researchers to explore more about K-pop fans, particularly in Bandung. Focus of this research is the definition/ meaning of K-pop and the transformation of self-concept of K-pop fans in Bandung. This research uses a qualitative approach. Schutz's phenomenological analysis are used to examine the phenomenon of K-pop fans in terms of their experiences. The subject of this research is the informant who has fulfilled two (2) criteria, namely a fan of K-pop and a member of Korean culture lover community. Based on the results of observations and interviews, there are three self-concept transformations of informants, namely (1) byeonhwa namnyosongeui (변화남녀성의), i.e. transformation of the masculine self-concept into feminine, (2) byeonhwa dad-eun yeollin (변화성의열린), i.e. transformation of the introvert self-concept into extrovert, and (3) byeonhwa uigyeon bad-eun (변화의견받은) which can be interpreted as transformation of the closed-minded self-concept into open-minded that appreciate other people’s opinions.


Keywords


K-pop fans, definition, transformation, self-concept.

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References


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DOI: https://doi.org/10.29313/mimbar.vol34iss2pp%25p

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