The Meaning Of K-Pop And Self-Concept Transformation Of K-Pop Fans In Bandung

Alex Sobur, Ferry Darmawan, Ratri Rizki Kusumalestari, Endri Listiani, Dadi Ahmadi


This research is motivated by the phenomenon of Korean culture fans, especially fans of Korean Pop music (K-pop) in Bandung. Their unusual behaviors, such as hysterical screaming over their idols, mimicking the dances, angry if their idols are insulted, and putting K-pop as their top priority are very interesting elements for the researchers to explore more about K-pop fans, particularly in Bandung. Focus of this research is the definition/ meaning of K-pop and the transformation of self-concept of K-pop fans in Bandung. This research uses a qualitative approach. Schutz's phenomenological analysis are used to examine the phenomenon of K-pop fans in terms of their experiences. The subject of this research is the informant who has fulfilled two (2) criteria, namely a fan of K-pop and a member of Korean culture lover community. Based on the results of observations and interviews, there are three self-concept transformations of informants, namely (1) byeonhwa namnyosongeui (변화남녀성의), i.e. transformation of the masculine self-concept into feminine, (2) byeonhwa dad-eun yeollin (변화성의열린), i.e. transformation of the introvert self-concept into extrovert, and (3) byeonhwa uigyeon bad-eun (변화의견받은) which can be interpreted as transformation of the closed-minded self-concept into open-minded that appreciate other people’s opinions.


K-pop fans, definition, transformation, self-concept.

Full Text:



Burns, R.B. (1993). Konsep Diri, Teori, Pengukuran, Perkembangan, dan Perilaku. Jakarta: Arcan.

Mulyana, Deddy. (2000). Ilmu Komunikasi Suatu Pengantar. Bandung: PT Remaja Rosdakarya

Sobur, Alex. (2014). Filsafat Komunikasi, Tradisi dan Metode Fenomenologi. Bandung: PT Rosdakarya.

Y. J. Kim, S. Lim, Y. J. Park, S. W. Son. Quantitative Analysis of K-Pop Writers' Network by Using K-Pop Lyrics. New Phys.: Sae Mulli 68, 700 (2018).

Kuswarno, Engkus (2009), Fenomenologi: metode penelitian komunikasi: konsepsi, pedoman, dan contoh penelitiannya. Bandung: - Widya Padjadjaran

Sim, Kim, & Lee / K-Pop Strategy Seen from the Viewpoint of Cultural Hybridity (Sim, Kim, & Lee, 2017)

Chang, H. J., Yurchisin, J., Hodges, N., Watchravesringkan, K., & Ackerman, T. A. (2013). An Investigation of Self-Concept, Clothing Selection Motivation, and Life Satisfaction among Disabled Consumers. Family and Consumer Sciences Research Journal, 42(2), 162-176. Retrieved 12 21, 2018, from

Congress, U. L. (1990). South Korea - Traditional Family Life - Country Studies. (A. M. Shaw, Ed.) GPO for the Library of Congress.

Retrieved 12 20, 2018, from

Kühnen, U., & Oyserman, D. (2002). Thinking about the self influences thinking in general: cognitive consequences of salient self-concept. Journal of Experimental Social Psychology, 38(5), 492-499. Retrieved 12 28, 2018, from

Moustakas, C. (1994). “Phenomenological Research Methods,“ Sage Publications. London

Moreira, V., & Souza, C. (2017). Innovating the person-centered approach through phenomenological research. Person-centered and experiential psychotherapies, 16(4), 316-334. Retrieved 12 21, 2018, from

Oyserman, D. (2007). Self-Concept and Identity. Retrieved 12 28, 2018, from

Shin, H. (2012). The success of hopelessness: the evolution of Korean indie music. Perfect Beat, 12(2), 147-165. Retrieved 12 20, 2018, from

Sim, H.-c., Kim, S.-a., & Lee, B.-m. (2017). K-Pop Strategy Seen from the Viewpoint of Cultural Hybridity and the Tradition of the Gwangdae. Kritika Kultura(29), 292-317. Retrieved 12 20, 2018, from



  • There are currently no refbacks.

MIMBAR : Jurnal Sosial dan Pembangunan is licensed under  Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License