Analysis of the Anti-Corruption Campaign for  Engagement and Action on Social Media

Neni Yulianita; Nurrahmawati Nurrahmawati; Anne Maryani

doi:10.29313/mimbar.v36i1.5352

Analysis of the Anti-Corruption Campaign for Engagement and Action on Social Media

Neni Yulianita, Nurrahmawati Nurrahmawati, Anne Maryani

Abstract

The problem of corruption in Indonesia is at an alarming point. Corruption often occurs in fairly complex public services, such as licensing issues, procurement of goods and services, etc. Those kinds of services are considered 'profitable' which triggered the opportunities for corruption. This problem needs to be overcome through a new solution that can become the best. The object of research is the anti-corruption campaign conducted by the Corruption Eradication Commission (KPK) through Instagram and Facebook. The purpose of this research is to find out, analyze, and discuss the involvement and actions of anti-corruption campaigns on social media Facebook and Instagram. This research uses a survey method through a descriptive-analytic study approach. The data is taken through a questionnaire by comparing Instagram and Facebook. The result shows that the campaign through Facebook is generating more active comments with a more flexible duration of time and diverse targets than Instagram. This research can be a stimulus to bridge public awareness of the importance of anti-corruption. A further implication is that people will get a better awareness of the importance of anti-corruption knowledge and are able to spread it to the public.

Keywords

anti corruption, campaign, facebook and instagram

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DOI: https://doi.org/10.29313/mimbar.v36i1.5352

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