Japan’s Rational Choice in Developing the Halal Industry

Neneng Konety, Savitri Aditiany, Nurfarah Nidatya


Nowadays, the halal industry has become a new trend in various regions of the world, including East Asia, which the majority of the population is not Muslim. This research will focus on the development of the halal industry in various segments and the reasons that underlie one of the Muslim minority countries in the East Asia Region, namely Japan, in developing the halal industry as a rational choice for its country. This study uses a qualitative method, where data are collected from semi-structured interviews and literature studies. The results of this study indicate that for non-Muslim countries, particularly Japan, to develop the Halal industry as a rational choice are due to several reasons, namely globalization, the fall of Japanese yen, demographics, and bilateral relations between Japan and neighboring countries. In the end, some of these reasons stimulate Japan to take action to boost its economy and gain the most beneficial option, one of which is by developing the halal industry to reach out to the Muslim market.


halal industry, rational choice, halal certification.

Full Text:



Adidaya, Y. A. (2016). Halal in Japan : History, Issues and Problems. June, 1–64.

Akim, A., Konety, N., Purnama, C., & Korina, L. C. (2019). The Shifting of Halal Certification System in Indonesia: From Society-Centric to State-Centric. MIMBAR : Jurnal Sosial Dan Pembangunan, 35(1), 115–126. https://doi.org/10.29313/mimbar.v35i1.4223

Ali, H. (2018). Tinjauan Industri Halal Global dan Pariwisata Halal. Retrieved from Islamic Market: https://islamicmarkets.com/articles/overview-of-the-global-halal-industry-and-halal-tourism-1

Anwar, A. (2019). Taiwan Dorong Industri Wisata Halal. Retrieved from Kabar 24: https://kabar24.bisnis.com/read/20190923/19/1151585/taiwan-dorong-industri-wisata-halal

Budianti, N. (2020). Working in Japan as a muslim. (Nurfarah, Interviewer)

Collins, T. (2012). Great East Japan Earthquake : economic and trade impact Economic impact on Japan. Trade Competitiveness & Advocacy Branch, Austrailia, September 2011, 1–8. https://dfat.gov.au/news/news/Documents/great-east-japan-earthquake-economic-and-trade-impact.pdf

Cuilik, M. (2017). Effects of the Senkaku/Diaoyu Island Dispute on Sino-Japanese Relations. https://core.ac.uk/display/148695935?source=2&algorithmId=14&similarToDoc=159068588&similarToDocKey=CORE&recSetID=762314ed-f426-4cae-9dc0-5b3fa77f9453&position=1&recommendation_type=same_repo&otherRecs=148695935,36697883,46952374,47532,41450972

Damhuri, E. (2018). Potensi Pasar Halal Cina Capai 1,9 Triliun Dolar AS. Retrieved from Republika.co.id: https://republika.co.id/berita/ekonomi/syariah-ekonomi/18/10/30/pheyc7440-potensi-pasar-halal-cina-capai-19-triliun-dolar-as

Deliarnov. (2006). Ekonomi Politik. Jakarta: Penerbit Erlangga.

Deniar, S. M., & Effendi, T. D. (2019). Halal Food Diplomacy in Japan and South Korea. Journal of Social and Political Sciences, 2(3). https://doi.org/10.31014/aior.1991.02.03.121

Dudi, A. (2001). Perspektif Religius Bagi Eksistensi Masyarakat Muslim Dalam Era Globalisasi. MIMBAR : Jurnal Sosial Dan Pembangunan, 17(No. 4), 355–379.

Febryani, N. (2020). Muslim Student in Japan. (Nurfarah, Interviewer)

Fujita, M. (2018). The Door to Multicultural Coexistence that Halal Initiatives Open. Retrieved from Public Relations Office Government of Japan: https://www.gov-online.go.jp/eng/publicity/book/hlj/html/201906/201906_04_en.html

Hasan, S., Latif, H., Malik, Y., & El-Shafaki, R. (2018). State of the Global Islamic Economy Report 2018/19. In Dubai International Finance Centre. https://haladinar.io/hdn/doc/report2018.pdf

Hasni, N. (2020). Muslim Tourist in Japan. (Nurfarah, Interviewer)

Hidayat, F. (2013). Jatuhnya Nilai Yen Picu Kenaikan Turis ke Jepang. Retrieved from Berita Satu: https://www.beritasatu.com/dunia/115890/jatuhnya-nilai-yen-picu-kenaikan-turis-ke-jepang

Ismail, R. M. (2017). Issues of Japan Halal Industry: An Exploration of Potential Obstacles to Japanese Smesâ Export Development. International Journal of Supply Chain Management, 6(2), 209–214.

Kementerian Perencanaan Pembangunan Nasional. (2018). Masterplan Ekonomi Syariah Indonesia 2019-2024. 443. https://knks.go.id/storage/upload/1573459280-Masterplan Eksyar_Preview.pdf

Kitayama, D., Takanokura, M., Ogiya, M., Eksan, S. H. R., & Ali, M. H. (2018). A study on the halal food supply chain in Japan from an inbound perspective. Lecture Notes in Engineering and Computer Science, 2.

Mathew, V. N., Abdullah, A. M. R. binti A., & Ismail, S. N. binti M. (2014). Acceptance on Halal Food among Non-Muslim Consumers. Procedia - Social and Behavioral Sciences, 121, 262–271. https://doi.org/10.1016/j.sbspro.2014.01.1127

Mohd Nawawi, M. S. A., Abu-Hussin, M. F., Faid, M. S., Pauzi, N., Man, S., & Mohd Sabri, N. (2019). The emergence of halal food industry in non-Muslim countries: a case study of Thailand. Journal of Islamic Marketing, 11(4), 917–931. https://doi.org/10.1108/JIMA-05-2018-0082

Muhammad Ashfaq. (2018). Global Halal industry : An overview of current developments and future perspectives. Islamic Finance News, December 2018, 20–21.

Murti, T. W. (2017). Halal Life Style And Global Trade. The 7th International Seminar on Tropical Animal Production Contribution of Livestock Production on Food Sovereignty in Tropical Countries, 2, 33–39. https://journal.ugm.ac.id/istapproceeding/article/view/30115

Muslimah, F. (2016). Inilah Produk Kosmetik Halal dari Negeri Sakura. Retrieved from Go Muslim: https://www.gomuslim.co.id/read/news/2016/07/22/940/inilah-produk-kosmetik-halal-dari-negeri-sakura.html

Mutiara, S., & Dian, T. (2019). Halal Food Diplomacy in Japan and South Korea. Journal of Social and Political Sciences, 2(3), 805–813. https://doi.org/10.31014/aior.1991.02.03.121

Numajiri, M. (2015). A Religious Sociological Study of Halal Boom in Japan: Intercultural Understanding Brought by the Religious Taboo. 57–74.

Sah. (2018). Indonesia Diprediksi Masuk Era 'Halal Boom' Tahun Depan. Retrieved from CNN Indonesia: https://www.cnnindonesia.com/ekonomi/20180512151436-92-297628/indonesia-diprediksi-masuk-era-halal-boom-tahun-depan

Smith, R. (2017). Modesty is in fashion for Japan’s clothing industry. Retrieved from The National News: https://www.thenationalnews.com/business/modesty-is-in-fashion-for-japan-s-clothing-industry-1.76831

Takashima, K. (2020). Living as a Muslim in Japan. (Nurfarah, Interviewer)

Tanada. (2017). Ever growing Muslim community in the world and Japan. Retrieved from Waseda University: https://www.waseda.jp/top/en/news/53405#:~:text=The%20prevalence%20of%20Muslims%20has,Japanese%20Muslims%20living%20in%20Japan.

Taylor, A. (2012). Anti-Japan Protest in Cina. Retrieved from The Atlantic: https://www.theatlantic.com/photo/2012/09/anti-japan-protests-in-Cina/100370/

Utama, F. (2017). Upaya Diplomasi Publik Korean Selatan Ke Jepang Melalui Korean Wave Tahun 2008-2012. In Universitas Andalas. Universitas Andalas.

Utami, V., Maulida, E., Nurbaeti, E., & . C. (2019). Muslim Fashion Trends: Analysis and Perspective. KnE Social Sciences, 3(12), 596. https://doi.org/10.18502/kss.v3i12.4130

Wahidati, L., & Sarinastiti, E. N. (2018). Perkembangan Wisata Halal Di Jepang. Jurnal Gama Societa, 1(1), 9–19.

Walia, S. (2019). The economic challenge of Japan's aging crisis. Retrieved from Japan Time: https://www.japantimes.co.jp/opinion/2019/11/19/commentary/japan-commentary/economic-challenge-japans-aging-crisis/

Wiegand, K. E. (2015). The South Korean–Japanese security relationship and the Dokdo/Takeshima islets dispute. Pacific Review, 28(3), 347–366. https://doi.org/10.1080/09512748.2015.1011209

Yamaguchi, H. K. (2019). the Potential and Challenge of Halal Foods in Japan. Journal of Asian Rural Studies, 3(1), 1. https://doi.org/10.20956/jars.v3i1.1712

Yusof, S. M., & Shutto, N. (2014). The Development of Halal Food Market in Japan: An Exploratory Study. Procedia - Social and Behavioral Sciences, 121(April), 253–261. https://doi.org/10.1016/j.sbspro.2014.01.1126

Zulaikha, N. (2020). Halal Japan Industry. (Nurfarah, Interviewer)

DOI: https://doi.org/10.29313/mimbar.v37i1.7057


  • There are currently no refbacks.

MIMBAR : Jurnal Sosial dan Pembangunan is licensed under  Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License