Business Strategic During Pandemic for DO IT Chocolate - University of Pamulang

Lely Suryani; Sasmita Sari Ardaninggar; Asih Handayani

doi:10.29313/ka.v24i1.9492

Business Strategic During Pandemic for DO IT Chocolate - University of Pamulang

Lely Suryani, Sasmita Sari Ardaninggar, Asih Handayani

Abstract

It has been almost two years since the Covid-19 virus pandemic has impacted health, education, social life, culture, and economy. One of the supporting sectors of the nation's economy that has been dramatically affected by the COVID-19 pandemic is the Micro, Small and Medium Enterprises (UMKM) sector, one of which is DO IT Chocolate, where chocolate tours are usually held, which had to be abolished and then reduced income from gift shops and tourist attractions. The purpose of this paper is the DO IT chocolate management strategy to bounce back during the Covid-19 era. From the results of this study, it was carried out that to maintain the continuity of DO IT Chocolate, and various strategies were carried out, ranging from determining market segments, product certification to increase consumer confidence, innovating, always paying attention to product quality, promotions, utilizing digital marketing, networking, venturing into traders. and export is a very appropriate strategy during the covid-19 pandemic

Keywords

SMEs, pandemic, management strategy

Full Text:

PDF

References

Anggraeni, F. D., Hardjanto, I., & Hayat, A. (2015). Pengembangan Usaha Mikro, Kecil, dan Menengah (UMKM) Melalui Fasilitas Pihak Eksternal dan Potensi Internal (Studi Kasus pada Kelompok Usaha Emping Jagung di Kelurahan Pandanwangi Kecamatan Blimbing Kota Malang). Jurnal Administrasi Publik (JAP), 1(6), 1286-1295.

Assauri Sofjan. 2017. Manajemen Pemasaran, Cetakan ke 15. Depok: Penerbit PT Raja Grafindo Persada.

Bastian, A. (2015). Analisis Strategi Bisnis dan Perancangan Strategis Sistem Informasi pada Perguruan Tinggi Swasta (Studi Kasus : Universitas Majalengka). Infotech Journal, 1(1), 55-61.

Fitri, Y. (2019). Analisis Efisiensi Biaya Produksi Dengan Penggunaan Biaya Standar Dalam Meningkatkan Rasio Net Profit Margin (Studi Empiris Pada Umkm Dendeng Sapi Di Banda Aceh). Jurnal Ilmiah Mahasiswa Ekonomi Akuntansi, 4(2), 334-343.

Jermias, J. (2008). The relative influence of competitive intensity and business strategy on the relationship between financial leverage and performance. The British Accounting Review, 40(1), 71-86.

Joewono, H. (2006). New Business Creation & Entrepreneurship. Jakarta: Arrbey.

Kaplan, A. (2012). Invited Comment On The Theme Of the Special Issue Social Media: Back to the Roots and Back to the Future. Journal of Systems and Information Technology, 14(2), 101-1-4.

O'Brien, J. (2003). The Capital Structure Implications of Persuing a Strategy of Innovation. Strategic Management Journal, 24(5), 415- 431.

Ulya, H. N. (2020). Alternatif Strategi Penanganan Dampak Ekonomi Covid-19 Pemerintah Daerah Jawa Timur Pada Kawasan Agropolitan. el Barka: Journal of Islamic Economic and Business, 3(1), 80- 109.

Rahman, M.S., & Suyadi, I. (2014). Pengaruh Kepercayaan dan Kenyamanan Terhadap Keputusan Pembelian. Jurnal Administrasi Bisnis, 8(2), 1-7.

Riyadi, Mahkota, A. P., AbdelFattah F.A., Bag, S & Gani, M.O. (2021). Survival strategies of SMEs amidst the COVID-19 pandemic: application of SEM and fsQCA Journal of Business & Industrial Marketing.

Rosmadi, M.L.N. (2021). Penerapan Strategi Bisnis di Masa Pandemi Covid-19, Jurnal IKRA-ITH Ekonomika, 122-127

Wijoyo, H.,Ariyanto, A., Wongso, F., Indrawan, I., Musnaini, Akbar, M. F., . Grafita Ryana Devi, W. S. (2021). Strategi Pemasaran UMKM Di Masa Pandemi. Sumatra Barat: INSAN CENDEKIA MANDIRI.

DOI: https://doi.org/10.29313/ka.v24i1.9492

Refbacks

There are currently no refbacks.

Indexed by:

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

EISSN 2581-074X | ISSN 1693-0614

Username
Password
Remember me