Exploring Customer Loyalty from Customer Trust and Religiosity Memorable Customer Experience in Airline Industry

Nugraha Saefudin

doi:10.29313/mimbar.v0i0.10224

Exploring Customer Loyalty from Customer Trust and Religiosity Memorable Customer Experience in Airline Industry

Nugraha Saefudin

Abstract

Abstract. Loyalty is considered a deep commitment to repurchase or re-subscribe to the desired product or service in the future resulting in repeated purchases of the same set of brands or brands despite the situational influences and marketing efforts that have the potential to cause brand-switching behavior. This original study examines the impact of customer trust (CT) and Religiosity Memorable Customer Experience (RMCE) to develop customer loyalty in the airline industry. The unit of study was conducted on the quantity of one hundred eighty passengers United Nations agency flew overseas like six o'clock. Mainly flights with a flight time of more than six hours The main information is obtained from the results of the sphere via the table. Meanwhile, to determine the effect of customer trust and religiosity was analyzed using regression. The findings suggest that CT and RMCE did have an Institutional impact and formation of airline customer loyalty and was a good strategy for attracting passengers additional glad and additional loyal. we've got found a big impact of RMCE as an intermediator between CT and CL. The proof documented during this paper is initially better known to live the role of the intermediator between customer trust and customer loyalty.

Keywords

Customer Loyalty; Customer Trust; Religiousity; Memorable Customer Experience

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DOI: https://doi.org/10.29313/mimbar.v0i0.10224

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