Analysis of Educational Tourism Management at Smart Park, Yogyakarta, Indonesia

Ani Wijayanti, Janianton Damanik, Chafid Fandeli, Sudarmadji Sudarmadji

Abstract


The concept of educational tourism developed as a consequence of the saturation of applying learning methods in a rigid and formal room. Yogyakarta as a student and cultural city has several educational tourism objects, one of which is the Smart Park. Smart Park Yogyakarta as the most comprehensive science center in Southeast Asia offers various educational tourism program packages. The objective of this study is to analyze the Smart Park management model by conducting a survey to 200 visitors with data analyzed by SEM-PLS method. Data analysis is done in two ways, namely model feasibility test and significance test through bootstrapping process. Based on the data result analysis, the most dominant influence is management performance to the variation of tourism activities with path analysis of 0,653. The indicator with the largest contribution is learning new technology by loading factor value of 0.872. In terms of product availability, almost all educational tourism activities are available, unless for the tourist attractions related to learning a new language.

 


Keywords


Educational Tourism, Tourist Demand, Tourist Experience

Full Text:

PDF

References


Abdillah, F., Janianton. D., Chafid, F., & Sudarmadji. (2015).

Development of Tourism Destination and Quality of Life of Local Communities. Mimbar Journal, 31(2), 339-350.

Cohen, E.H. (2008).Youth Tourism to Israel. Educational Experiences of The Diaspora. Clevedon: Channel View Publications.

Cooper, R.D &Emory, C.W (2006), Business Research Methods, fifth edition, translated by Ellen Gunawan and Imam Nurmawan, Jakarta: Erlangga.

Davidson, A.C & Hinkley, D.V. (2006). Bootstrap Methods and Their Application. Cambridge: Cambridge University Press.

Djaali, (2008). Likert Scale. Jakarta : Pustaka Utama.

Dumasari & Tri, S.M.R. (2016). Management Strategy of Creative Souvenir Micro Enterprise for The Empowerment of Craftsmen Peasant. MimbarJournal, 32(1), 175-186.

Dwyer,L.K.C. (2003). Destination Competitiveness: Determinants and Indicators, Current Issues in Tourism, 6(5),369-414.

Erhamwilda., Asep, D.S., & Nurul, A. (2017). Analysis of Early Childhood Teacher Perceptive of Sex Education in an Islamic Perspective. Mimbar Journal, 33(1), 81-89.

Ferdinand, A. (2006). Research Methods Management: Research Guidelines for Essay, Thesis, and Dissertation in Management Science. Semarang: Universitas Diponegoro.

Ghazali, G. (2006). Structural Equation Modelling: Alternative Method with Partial Least Square. Semarang : Penerbit Universitas Diponegoro.

Ghozali, I. (2012). Application of Multivariate Analysis with SPSS Program. Semarang : Universitas Diponegoro.

Godfrey, K& Clarke, J. (2000). The tourism development handbook: a practical approach to planning and marketing. London: Continuum.

Kedaulatan Rakyat Daily Report. (2012, July 17). Reading Tourism Planning DIY 2025. Retrieve from

http://hpijogja.wordpress.com/2012/07/17/membaca-perencanaan-pariwisata-diy-2025/.

Malhotra, N.K & Birks, D.F. (2007). Marketing Research: An Applied Approach, 3rd European Edition. Harlow, UK: Pearson Education.

Monecke, A & Leisch, F. (2012). SemPLS: Structural Equation Modeling Ysung Partial Least Squares. Journal of Statistical Software,48(3),1-32. Retrieve from http://www.jstatsoft.org.

Rakhmat, J. (2001). Communication Psychology. Bandung: PT Remaja Rosdakarya.

Riduwan. (2009). Measurement Scale of Research Variables. Bandung:Alfabeta.

Richards, G & Wilson, J. (2006). Developing Creativity in Tourist Experience: A Solution to the Social Reproduction of Culture, Tourism Management 27(6), 1209-23.

Ritchie, B.W. (2003). Managing Educational Tourism. Clevedon: Cromwell Press.

Saepudin., Jajat, S.A., Ade, S.A., & Ani, R. (2017). The Influence of Participation in Extracurricular Activities to Learning Motivation. Mimbar Journal, 33(2), 251-258.

Santoso, S. (2002). Processing Statistics Data in Professionally Way. Jakarta : PT. Elex Media Komputindo.

Sarwono, J. (2006). Quantitative and Qualitative Research Methods. Yogyakarta : Graha Ilmu.

Sharpley, R& Telfer D.J. (2002). Tourism and Development Concept and Issues. Clevedon: Channel View Publications.

Smith, A. (2013). The Role of Educational Tourism in Raising Academic Standards. African Journal of Hospitality, Tourism and Leisure,2(3),1-7.

Swarbrooke, J. (2002). The Development and Management of Visitors Attractions. London: Routledge

Tanenhaus, M., Vinci, E.V., Yves, M.C., & Carlo, L. (2005). PLS Path Modeling. Computational Statistic &Data Analysis, 48, 159-205.

Umar, H. (2003). Methods of Business Research. Jakarta: Gramedia Pustaka Utama.

Urbina, S. (2004). Essentials of Psychological Testing. New Jersey: John Willey & Sons.

Vengesayi, S. (2003). A Conceptual Modelof Tourism Destination Competitiveness and Attractiveness. Anzmac 2003 Conference proceedings. Adelaide, Australia,637-647. Retrievedfrom http://www.anzmac.org/conference_archive/2003/papers/CON20_vengesayis.pdf.

Wang, B. (2008). Education Tourism Market in China An Explorative Study in Dalian. International Journal of Business and Management,3(5),44-49.

Wijayanti, A., Janianton, D., Chafid, F., & Sudarmadji. (2017). Analysis of Supply and Demand to Enhance Educational Tourism Experience in the Smart Park of Yogyakarta, Indonesia. Economies Journal, 5(4), 98-111.

Woodside., A & Martin, D. (2007). Tourism Management: Analysis, Behavior, and Strategy. Oxfordshire: CAB International.

Yoon, Y. (2002). Development of a Structural Model for Tourism Destination Competitiveness from Stakeholder’ Perspective (Doctoral Dissertation). Virginia Polytechnic Institute and State University. Retrieved from https://theses.lib.vt.edu/theses/available/etd-10032002 165524/unrestricted/TourismDestinationCompetitivenessYooshikYoon.pdf

Yuan, Y.E & Wu, C.K. (2008). Relationship Among Experiential Marketing,Experiential Value, and Customer Satisfaction.Journal of Hospitality & TourismResearch,32(3), 387-410.




DOI: https://doi.org/10.29313/mimbar.vol34iss1pp%25p

Refbacks

  • There are currently no refbacks.




Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.