Pola Komunikasi Dakwah KH. Abdullah Gymnastiar dan KH. Jalaluddin Rakhmat

Abstract

Two prominent da’i in Indonesia become the centre of this research. Based on Rhetorical Criticism which  focused on communication actors, message, and language factors, this paper examines the rhetoric style of two da’i: KH Jalaluddin Rakhmat and KH Abdullah Gymnastiar.  A thorough literature study was conducted over texts written by those two Islamic scholars. Paired with interview and observation on each majlis, research has found that da’i point of view concerning his audience is matched with their communication style. Moreover, life history, personal capacity, and different emphasis in religious exercisizing became factors which determine their rhetoric style.