Legal Liability of Skincare Business Owners for Exaggerated Claims

Yusuf Dwi Utomo, Baidhowi Baidhowi

Abstract


The skincare industry in Indonesia has experienced rapid growth, with the number of companies significantly increasing from 913 in 2022 to 1,010 by mid-2023. This growth is accompanied by the phenomenon of overclaim, which refers to exaggerated claims about the benefits of skincare products that are not supported by valid scientific evidence. Overclaim has become an important issue as it can cause both material and immaterial harm to consumers. This study aims to analyse the role of the Indonesian Food and Drug Authority (BPOM) as the authorized body responsible for supervising skincare products circulating in Indonesia, as well as to explore the legal liability of skincare business owners who make overstated claims in the marketing of their products. The methodology used in this research is a normative-empirical approach, which examines the application of legal regulations related to BPOM’s supervision and skincare business practices. The findings indicate that skincare business owners who violate the provisions of the Consumer Protection Law can be subject to civil, administrative, and criminal sanctions, depending on the severity of the violation.


Keywords


Skincare, BPOM, Overclaim, Legal Liability, Consumer Protection

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References


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DOI: https://doi.org/10.29313/shjih.v23i1.14889

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This work is licensed under a Creative Commons Attribution 4.0 International License. ISSN 2086-5449 EISSN 2549-6751

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