“Call Center” sebagai Alat Komunikasi Pemasaran di Abad ke-21

Ratih Tresnati

Abstract


Call center is a part of contact center who responsible to serve customers. Call center relates corporate and targeted market. As communication media whose tasks are focused to serve the customers, call center receives and processes consumer expectations and hopes. The result can be processed as an opportunity for the corporate to expand its market and develop their products. Call center is believed could raise customer satisfactions by reduced service costs for each customer in long term action plan.

Keywords


call center, contact center, media komunikasi, komunikasi pemasaran

References


Agung, Yuliana. 2006. “Pendekatan yang paling Cespleng adalah lewat Experiential Marketing.”

Majalah Marketing, No. 06/ V/ Februari/ 2006, hlm. 28.

Ghozali, Anang. 2005. “Tren Contact Center Di Asia Pasifik.” Majalah Marketing, No. 06/ V/Februari/2006, hlm. 31.

Indrajit, Richard Eko. 2006. “Harus Bisa Beyond Expectation.” Majalah Marketing, No.02/ VI/ Februari /2006, hlm. 30.

Jahari, Tajwini. 2006. “Investasi Miliaran Tanpa Hasil?” Majalah Marketing, No.02/ VI/ Februari /2006, hlm. 23, 24, 25, 54.

Kerin,Roger A., Peterson, Robert A. 1993. Strategic Marketing Problems, Cases and Comments. Sixth Edition, Massachusetts: Ally and Bacon A Division of Simon & Schuster, Inc.

Kotler,Philip,Gary Amstrong. 2001. Principles Of Marketing. Ninth Edition.New Jersey: Prentice Hall, Inc.

Kotler,Philip. 2003. Marketing Management: Analysis, Planning, Implementation and Control. Millenium Edition. USA: Prentice Hall Inc.

Kunto,AA. 2006. “Kemudahan Akses Diutamakan.” Majalah Marketing, No.003/VI/ Juni/ 2006, hlm. 49.

Simatupang, David, Miranda Hutagalung. 2006. “Layanan Juga Harus Cantik.” Majalah Marketing, No.002/ VI/ Juni/2006, hlm. 40, 41, 44.

Simatupan, Davi, Rofian Akbar. 2006. Kerahasiaan Identitas Sangat Dijaga. Majalah Marketing, No.002/ VI/ Juni/2006, hlm. 57.




DOI: https://doi.org/10.29313/mediator.v8i1.1237

Refbacks

  • There are currently no refbacks.




 

   

 


Creative Commons License
This work is licensed under a 
Creative Commons Attribution 4.0 International License