Cultivation Theory

Asep Saefudin; Antar Venus

doi:10.29313/mediator.v8i1.1243

Cultivation Theory

Asep Saefudin, Antar Venus

Abstract

The idea of Cultivation Theory was first addressed by George Gerbner with his colleagues of Annenberg School of Communication, Pennsylvania (1969). Based on previous research about cultural indicators conducted by the same researcher, cultivation analysis focused on mass media impact on everyday life. Another important findings from cultivation analysis was the categorization of television audience to two different classes: heavy viewers and light viewers. Among those two, heavy viewer became the main concern of communication scholars. It was believed that heavy viewing of television behavior permanently would lead to deep and exaggerated belief toward symbolic realities as presented on the screen.

Keywords

teori kultivasi, realist simbolik, kekerasan, heavy viewer

Full Text:

PDF (Bahasa Indonesia)

References

Baran, Stanley J & Dennis K. Davis. 1995. Mass Communication Theory. Belmont California: Wadsworth Publishing Company.

Becker, Samuel L. 1987. Discovering Mass Communication. 2nd Edition. USA: Scot, Foresman & Company.

Connecticut: Dushkin Publishing Group. 1996. Dominick,W. The Dynamick of Mass Communication. New York: McGrawHill.1990

Griffin, E.M. A First Look At Communication. Amerika: McGrawHill. 2003 Hanson, Jarice & David J. Maxcy. Sources: Notable Selections in Mass Media. Guilford Infante Dominic A.,Andrew s. Rancer & Deanna F. Womack. Building Communication Kendal/Hunt Company. 1990.

Littlejohn, Stephen W. Theoris of Human Communication. Belmont: Wdswrth Mc Quail, Dannis, Teori Komunikasi Massa edisi kedua, Erlangga: 1987 M i l l e r , K a t h e r i n e . C o m m u n i c a t i o n

Theories. Amerika: McGrawHill.2002. New York: Arnold.1997. Publishing Company. 1996.

Severin, Werner J & James W. Tankard. Communication Theories; Origins, Methods, Stamm, Keith R & John E Bowes. The Mass Communication Process. Dubuque, Iowa: Theory.

Illinois: Waveland Press Inc. 1993. Uses. New York: Hastings House Publisher.1979. Wadsworth Publishing Company.

Watson, James & Anne Hill. A Dictionary of Communication and Media Studies. Wood, JT. 2000. Communication Theories in Action.

Belmont California: www.aber.ac.uk/media/documents/short/cultiv.html, cultivation Theory, dean Chandler www.aber.uk/media/documents/short/cultiv.html, cultivation theory week eleven lecture 24, cultivation theory by George Gerbner www. asudayt on .edu/ com/faculty/ken n y/cultivation.html, George Gerbner CultivationTheory.

DOI: https://doi.org/10.29313/mediator.v8i1.1243