Instagram TV: Konvergensi Penyiaran Digital dan Media Sosial

Bianca Michelle Datubara, Irwansyah Irwansyah

Abstract


Along with the development of the internet, the existence of a merger between one platform with another platform brings new features favored by the community, including the Social TV platform. Social TV presents an opportunity for the community to make privately owned TV that can be watched quickly and massively. Through content presented by social TV, the audience communicates directly while watching the social TV. One example of Social TV in Indonesia is Instagram TV. Instagram TV is a form of media convergence. Media convergence, however, was initiated and made possible by digital technology (Huang et al., 2006). The absence of regulations governing Social TV makes it seem as if the community can act freely in producing content on Instagram TV without regard to the impacts that will occur, such as comments that can be written freely, or the content produced. This study uses a text-based qualitative method with interviews as a data collection technique to show the phenomenon of Social TV IG TV being the impact of digital broadcasting. The results of this study are Instagram Tv is a clear example of the convergence of digital broadcasting and social media. One impact of the convergence of digital broadcasting and social media is the shift of viewers from conventional to digital. The impact of convergence needs to be monitored, for example is with regulation.


Keywords


Social TV, Instagram, Internet

References


Binns, D. (2019). The Netflix documentary house style : Streaming TV and slow media, (December 2018).

Boyd, D. M., & Ellison, N. B. (2008). Social Network Sites: Definition, History, and Scholarship. Journal of Computer-Mediated Communication, 13, 210-230

Choi, S. M., Wong, S. F., Chang, Y., & Park, M. C. (2016). Analysis of the dynamic broadband technology competition Implications for national information infrastructure development. Industrial Management and Data Systems, 116(6), 1223–1241. https://doi.org/10.1108/IMDS-09-2015-0394

Fuadi, M. E. (2002). Surat Kabar Digital sebagai Media Konvergensi di Era Digital. MediaTor.

Huang, E., Davison, K., Shreve, S., Davis, T., Bettendorf, E., & Nair, A. (2006). Facing the challenges of convergence: Media professionals’ concerns of working across media platforms. Convergence, 12(1), 83–98. https://doi.org/10.1177/1354856506061557

Hwang, Y. C., & Lim, J. S. (2015). The impact of engagement motives for social TV on social presence and sports channel commitment. Telematics and Informatics, 32(4), 755–765. https://doi.org/10.1016/j.tele.2015.03.006

Jenkins, H. (2004). The Cultural Logic of Media Convergence. International Journal of Cultural Studies, 7(1), 33–43. https://doi.org/10.1177/1367877904040603

Kim, J., Yang, H., & Kim, J. (2019). Being social during the big dance: Social presence and social TV viewing for March Madness in public and private platforms. The Social Science Journal. https://doi.org/10.1016/j.soscij.2019.04.004

Li, Y., Zhang, Y., & Yuan, R. (2011). Measurement and analysis of a large scale commercial mobile internet TV system, 209. https://doi.org/10.1145/2068816.2068837

Lin, T. C. (2018). The Gordian Knot of Singapore ’ s Mobile TV Policy , Journal of International Commercial Law and Technology , 5 ( 1 ), 11-21 . ( A good journal ranked by the law school , Sydney Technologica ... The Gordian Knot of Mobile TV Policy in Singapore , 5(January 2010), 11–21.

Manikonda, L., Hu, Y., & Kambhampati, S. (2014). Analyzing User Activities, Demographics, Social Network Structure and User-Generated Content on Instagram. Retrieved from http://arxiv.org/abs/1410.8099

Millward, S. (2014). Indonesia diproyeksi lampaui 100 juta pengguna smartphone di 2018, keempat di dunia. https://id.techinasia.com/jumlah-pengguna-smartphone-di-indonesia-2018, diunduh pada 16 Mei 2019

Neuman, W. Laurence. (2017). Metodologi Penelitian Sosial: Pendekatan Kualitatif dan Kuantitatif. Jakarta: PT Indeks.

Nikas, A., Alepis, E., & Patsakis, C. (2018). I know what you streamed last night: On the security and privacy of streaming. Digital Investigation, 25, 78–89. https://doi.org/10.1016/j.diin.2018.03.004

Putri, D. W., Hamdan, S. R., & Yulianti, Y. (2017). Perilaku Bermedia Digital Dalam Pelaksanaan Tridharma Perguruan Tinggi Dikalangan Dosen Unisba. Mediator: Jurnal Komunikasi, 10(1), 11–24. https://doi.org/10.29313/mediator.v10i1.2731

Shin, D. H. (2013). Defining sociability and social presence in Social TV. Computers in Human Behavior, 29(3), 939–947. https://doi.org/10.1016/j.chb.2012.07.006

Somantri, G. R. (2004). Out-source call center operates in the Moscow region. Elektrosvyaz, 9(5), 26. https://doi.org/10.7454/mssh.v9i2.122

Sugiyono. 2009. Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: CV

Sumartias, S., & Hafizni, M. (2018). Convergence Trends in the Television Media Industry - A Case Study on the Implementation of Media Convergence in Metro TV Jakarta. KnE Social Sciences, 2(4), 83. https://doi.org/10.18502/kss.v2i4.871

Van Dijck, J., & Poell, T. (2015). Making public television social? Public service broadcasting and the challenges of social media. Television and New Media, 16(2), 148–164. https://doi.org/10.1177/1527476414527136




DOI: https://doi.org/10.29313/mediator.v12i2.4778

Refbacks

  • There are currently no refbacks.




 

   

 


Creative Commons License
This work is licensed under a 
Creative Commons Attribution 4.0 International License