Samarinda City Branding through Tourism Communication of Dayak Village in Pampang

Tuti Widiastuti, Eli Jamilah Mihardja, Prima Mulyasari Agustini

Abstract


The Dayak village in Pampang, Samarinda in East Kalimantan has cultural potential, especially the performing arts that is utilized to support the development of regional tourism. For this reason, this study aims to find out how Dayak cultural symbols in the village of Pampang is used for the strategy of Samarinda city branding. The symbolic of interaction perspective is used to analyze the use of cultural symbols in the imaging of a city. The research method used is descriptive qualitative. Data are collected from interviews with various informants from the government, community leaders, and traditional leaders. Finding of the research indicated that the performing arts is used as a resource in tourism development with a cultural perspective. Cultural symbols in the performing arts can be a means of symbolic interaction of the Dayak culture in Pampang among the community, domestic and foreign tourists who come to this village. This cultural performing can be an attraction of Samarinda City, which has minimal potential for a nature tourism. The utilization of regional cultural potential can be maximized by increasing support from formal and informal institutions to manage this potential to support the image of the city.

Keywords


city branding, symbolic interactionism, tourism communication, Dayak village, Pampang

References


Ardianto, E. (2007). Komunikas Massa Suatu Pengantar. Bandung: Simbosa Rekatama Media.

Burhan, B. (2015). Komunikasi Pariwisata. Jakarta: Prenada Group.

Dila, S. (2008). Simbolisasi Etnik Muna di Bandung: Studi Identitas Etnik Orang Muna . Mediator, 9(2), 317-326.

Fitraza, V. (2008). Teori Interaksi Simbolis. Bandung: PT Rineka Cipta .

Kavaratzis, M. (2004a). Cities and Their Brands: Lessons from Corporate Branding. Place Branding and Public Diplomacy, 5(1), 26-37.

Kavaratzis, M. (2004b). From City Marketing to City Branding: Towards a Theoretical Framework for Developing City Brands. Place Branding, 1(1), 58-73.

Keskin, H., Akgun, A. E., Zehir, C., & Ayar, H. (2016). Tales and Cities: City Branding through Storytelling. Journal of Global Strategic Management, 10(1), 31-41.

Kotler, P. (2003). Manajemen Pemasaran. Jakarta: Gramedia.

Martinez, M. S., Ugarte, T. B., & Lorenzo, F. C. (2017). The Smart City Apps as the Core of Place Branding Strategy: A Competitive Analysis of Innovation Cases. Zer Journal, 22(42), 119-135.

Moilanen, T., & Rainisto. (2009). How to Brand Nations, Cities and Destinantions, a Planning Book for Place Branding. USA: Palgrave Macmillan.

Moleong, L. J. (2000). Metode Penelitian Kualitatif. Bandung: Remaja Rosdakarya.

Nallari, R., Griffith, B., & Yusuf, S. (2012). Geography of Growth Spatial Economy and Competitiveness. Washington: World Bank.

Nugraha, A. R., Yustikasari, & Koswara, A. (2017). Branding Kota Bandung di Era Smart City. Jurnal Ilmu Komunikasi, 8(1), 1-16.

Oktaviani, F. (2018). Strategi Branding Public Relations "Jendela Alam" dalam Mengembangkan Produk Agrowisata. Mediator, 11(2), 203-213.

Pramiyanti, A. (2013). Strategi Word of Mouth Communication dalam City Branding Kota Bandung. Bandung: Telkom University.

Sobur, A. (2007). Karya Seni Sebagai Media. Mediator, 8(2), 211-220.

Sugiarsono. (2009). City Branding Bukan Sekedar Membuat Logo dan

Slogan. Jakarta: SWA.

Sugiyono. (2013). Metode Penelitian Kuantitatif, Kualitatif, dan Kombinasi (Mixed Methods). Bandung: CV Alfabeta.

West, R., & Turner, L. H. (2008). Introduction Communication Theory: Analysis and Application. (M. N. Maer, Trans.) Jakarta: Salemba Humanika.

Yananda, M. R., & Salamah, U. (2014). Branding Tempat: Membangun Kota, Kabupaten, dan Provinsi Berbasis Identitas. Jakarta: Makna Informasi.




DOI: https://doi.org/10.29313/mediator.v13i1.5654

Refbacks

  • There are currently no refbacks.




 

   

 


Creative Commons License
This work is licensed under a 
Creative Commons Attribution 4.0 International License