Memahami Komunikasi Pemasaran Politik

Ibnu Hamad

Abstract


This article explores political marketing communication as a means of political communication using concept and marketing communication techniques to buy political product. According to the goals (such as position, title, and wealth), what considered as political communication products in its broadest terms are leadership, institution, membership, policy, and political activities. Principles, methods, and stages of political communication must be attended seriously so that the product being sold would be embraced by political audience.

Keywords


komunikasi pemasaran, komunikasi politik, produk politik

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DOI: https://doi.org/10.29313/mediator.v9i1.1141

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