"Corporate Social Responsibility” (CSR) sebagai Aktivitas “Social Marketing Public Relations"

Neni Yulianita

Abstract


Corporate Social Responsibility (CSR) nowadays becomes indicator of corporate achievement. CSR activities, which commonly defined as corporate efforts to increase community and stakeholder life quality, open up relations between corporate and community. In turn, CSR would maintain good image and give posing the positive publicity toward corporate image. This article explores CSR activities as implied on PR marketing in some corporates.

Keywords


Tanggung jawab sosial perusahaan, pemasaran sosial PR

References


"Cutlip, Scott M., Allen H. Center, and Glen M. Broom. 2005. Effective Public Relations; merancang dan melaksanakan kegiatan kehumasan dengan sukses. Jakarta: Indeks Kelompok Gramedia.

Fine, Seymour H. 1990. Social Marketing; promoting the causes of public and nonprofit agencies. Boston: Allyn and Bacon.

Harahap, Oky Syeiful R. 2006. Tanggung Jawab Perusahaan. Dokumen www. Dapat diakses pada: http://www.pikiran-rakyat.com.

Iriantara, Yosal. 2004. Community Relations; konsep dan aplikasinya. Bandung: Simbiosa Rekatama Media.

Kasali, Rhenald. 1994. Manajemen Public Relations: konsep dan aplikasinya di Indonesia. Jakarta: Pustaka Utama Grafiti.

Soemirat, Soleh, dan Elvinaro Ardianto. 2002. Dasar-dasar Public Relations. Bandung: Remaja Rosdakarya.

Sudewo, Eri. 2001. Pemasaran Berwawasan. Dokumen www. Dapat diakses pada: http://www.dompetdhuafa.or.id.

Rudito, Bambang., Arif Budimanta, dan Adi Prasetijo. 2004. Corporate Social Responsibility: Jawaban bagi model pembangunan Indonesia masa kini. Jakarta: Indonesia Center for Sustainable Development (ICSD).

Rudito, Bambang., dan Melia Famiola. 2007. Etika Bisnis Dan Tanggung Jawab Perusahaan di Indonesia. Bandung: Rekayasa Sains

Yulianita, Neni. 2007. Dasar-dasar Public Relations. Bandung: Pusat Penerbitan Universitas Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Islam Bandung (P2U – Unisba).




DOI: https://doi.org/10.29313/mediator.v9i1.1145

Refbacks

  • There are currently no refbacks.


Bookmark and Share


 

   

 


Creative Commons License
This work is licensed under a  Creative Commons Attribution 4.0 International License