Teori dan Metodologi Penelitian “Public Relations”

Elvinaro Ardianto

Abstract


Artikel Public Relations (PR) yang banyak tersaji di media massa atau pun jurnal, lebih banyak membahas tentang PR is Art atau PR is Practice. Paparan kali ini mencoba membahas tentang PR is Science, sebagai kajian keilmuan, dengan mengemukakan tentang teori dan model Public Relations, serta teori kontemporer yang diadopsi menjadi teori dan model PR, serta membahas pula bentuk penelitian kualitatif dan penelitian kuantitatif PR. Tulisan ini diakhiri dengan rekomendasi komisi pendidikan yang teregabung dalam satu konsorsium asosiasi organisasi komunikasi/public relations seperti Public Relations Association of Amerika (PRSA), International Public Relations Assocation (IPRA), The International Communication Association, dan lainnya. Komisi ini merekomendasikan kurkulum PR untuk program Sarjana (S1), program Master  (S2), dan program Doktor (S3).


Keywords


PR is Art, PR is Practice

References


Anonymous. 1997. “The Evolution of Public Relations Education and the Influence of Globalisation, Survey of Eight Countries”, Gold Paper No. 12, International Public Relations Association (IPRA).

Anonymous. 1999. “Public Relations Education for The 21st Century” (A Port of Entry). The report of the Commission on Public Relations Education.

Cutlip, Scott M.; Center, Allen H.; Broom, Glen M. 2000. Effective Public Relations. Upper Saddle River, New Jersey: Prentice Hall International.

Dun, S. Watson. 1986. Public Relations, A Contemporary

Approach. Homewood, Illinois: Richard D. Irwin.

Hendrix, Jerry H. 1988. Public Relations Case. Belmont, California: Wadsworth Publishing Company.

Newsom, David; Vansyke Turk, Judy; Kruckeberg, Dean. 2000. This is PR: the Realities of Public Relations. Belmont, California: Wadsworth.

Pavlik, John V. 1987. Public Relations, What Tell Us. Newbarry, California: Sage Publications.

Seitel, Fraser P. 1992. The Practice of Public Relations.

New York: Macmillan Publishing Company.

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DOI: https://doi.org/10.29313/mediator.v5i2.1159

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