Implementasi Teori Konstruksi Sosial dalam Penelitian Public Relations

Ani Yuningsih


How far has PR research been conducting in order to simultaneously update the rapid development in the field? The answer for this question will indicate whether or onot PR performance has succeeded in fulfilling its functions among public. Adopting Berger and Luckmann perspective over the construction of social reality, a PR corporate will achieve a new level of existence by the process of habitualization involving an effective pattern of communication. PR role is no more than bridging, managing, and maintaining traditions based on members of community’s experiences, and then transforming through the organization.


teori konstruksi, peran humas, habitualisasi, Komunikasi, humas


Berger.Peter L. and Thomas Luckmann. 1990. Tafsir Sosial atas Kenyataan , terj. Hasan Basari dari The Sosial Construction of Reality: A Treatise in the Sociology of Knowledge. Jakarta: LP3S.

Johnston, Jane. And Zawawi, Clara. 2004. Public Relations Theory and Practise, Sydney: Allen & Unwin.

Tamin, Indrawadi. 2004 The Myth and Practice of Public Relations, makalah. Jakarta: BPP Perhumas.

Sudikin, Basrowi. 2002. Metode Penelitian Kualitatif Perspektif Mikro. Surabaya: Insan Cendekia Surabaya.

Waters, Malcolm. 1984. Modern Sociological Theory, London, Thousand Oaks, New Delhi: Sage Publications.



  • There are currently no refbacks.




Creative Commons License
This work is licensed under a 
Creative Commons Attribution 4.0 International License