It’s almost December, which means your audience is in holiday overdrive. Whether it comes to preparing for lots of family time, enjoying (or surviving) the winter weather, or gift buying, people are busy. With so many different companies competing for the attention of your audience, it’s essential you hit people with smart, targeted messages. That starts with strategic content marketing.

We’ve hand-picked five content concepts that you can make your own to fit your business on Facebook, Twitter, Instagram, blogs, emails and other marketing channels. We believe one of the best ways to build a connection with current and prospective customers is by posting content worth sharing. Use these ideas as a jumping off point to add a few new things to your content calendar this December.5 Things to Add to Your December Content Calendar