Consumer groups and NGOs have actually stepped in where governments have been inadequate by reporting and keeping an eye on compliance or non-compliance of company to local laws, to people of consumers and their governments. Digital marketing has likewise acquired precedence over conventional marketing due to the fundamental predisposition in "Push" technique of marketing communications. The consumer advantages of digital marketing are immense. The new "Pull" design offers a more considerate design where the customer is really King. The power of online forums has actually triggered thousands of business to set-up their own uncontrolled, unfiltered online forums where customers can freely discuss their views about the company.

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