Atchley Esteban
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Keywords
Branding Strategy
Culture
Korean Wave
Local Wisdom
Marketing Communication
Participatory Approach, Rural Development, Era of Reformation
Political Branding
Political Communication
Prison Culture
Residivist Streetwear
Social Media
city branding, cikapundung river’s revitalization, hexagone model, octagone model nanogone model.
city branding, symbolic interactionism, tourism communication, Dayak village, Pampang
convergence
internal conflict, Organization Communication, LKB
marketable branding, swot strategy, political marketing.
narrative
organic composition of capital
short film
strategy
youtube
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